Logo design plays a major role in graphic design. Logo design trends are usually more stable and don’t change as much from year to year and that is because of its long-lasting life span that can go up more than decades. Despite that, designers have to create logos that look modern and chic. Let’s go through the logo trends that will dominate the world of logo design in 2020.S
1.) Simple Geometric shape style – Minimalism
Basic minimal geometric shapes are one of the preferred styles in this industry. They are easy to be implemented in all kinds of brand identity materials without being a distraction.
2.) 80’s Poppin’ Throwback Style – Retro
Enough time has finally passed for all things 80s to be cool again: video games, pop music, and etc. Plus, more old-school tech that preceded the glowing pocket rectangles.
3.) Woodcut/ Metallic Engraving Style – Class
Using metallics in logos such as gold and silver is a sign of a high class & sophistication. The combination of metals and engraving creates a feeling of exclusiveness and premium tailoring.
4.) Custom Logo Types – Typography
Logotypes in 2020 will tell so much you wouldn’t even need an image! Custom made fonts will depict the word itself literally or “speaking” to the audience with a hidden meaning.
5.) Isometric Perspective Dimension Style 3D
Isometric logos and logos imitating the 3D effect are still going to be a thing in 2020. The main advantage of these logos is that they create depth, deep deep depth.
6.) Harmonious Multicolor Style – Gradient
Uses of gradients lately has been combining bright, vivid colors that create beautiful palettes that usually helped achieve a futuristic, dreamy look that speaks of originality and innovation.
7.) Cheerful Optimistic illustrative Style – Cartoon
Brands that want to be accepted right away often decide to go for a cartoon logo and usually, they manage to win the hearts of potential clients from a first glance. Expect it animated in 2020!
8.) Multi-layered Overlapping Logos – Depth.
Designers are pushing past flat and semi-flat design. They are creating more complex logos that use highlights, shadows and overlapping colors to communicate the depth of their brands.
If you are launching your brand and looking for free consultation for your Logo Design, contact Twinbrothers Design