6 Steps to Create Creative Social Media Designs

6 Steps to Create Creative Social Media Designs

In these times, social media is known for its boundless and extensive marketing potential and is also an exceptional way to connect with the followers to show them who you are. A captivating post design update on Facebook or Instagram could be a great way to engage your audience, as a single ‘like’ or ‘comment’ on the post can lead to the magnification and enhancement on these platforms. One thing must be kept in mind that the creative or graphic designs of your brand carry the same weightage/value as the written content and sometimes, more. We rarely remember the ads that appear on our social media pages but what we do remember, are the graphics, only if they are fascinating enough. As a business owner or promoter, the social media posts should be alluring enough to leave a long-lasting impact. The concept that visual representation is alone memorable enough than the text itself, tells a better story and has the capacity to play with the viewers’ emotions has been around since the beginning of advertisement.

Steps to create Creative Post Designs for Social Media:

 

Before you start creating social media graphics content, make sure to set a goal. The design of your social media campaign must be in accordance with your goal and must be in a position to explain your theme or message visually. It is also important to keep your targeted audience in mind as it will help you to define your goal with more clarity. Keeping your competitors in mind, and having them observed keenly beforehand, will be a cherry on the top. Make sure to keep your content brief and to the point. Excessive information leads to confusion and divergence. Keep it short and catchy.

1.) Set Goal


Before you start creating social media graphics content, make sure to set a goal. The design of your social media campaign must be in accordance with your goal and must be in a position to explain your theme or message visually. It is also important to keep your targeted audience in mind as it will help you to define your goal with more clarity. Keeping your competitors in mind, and having them observed keenly beforehand, will be a cherry on the top. Make sure to keep your content brief and to the point. Excessive information leads to confusion and divergence. Keep it short and catchy.

2.) Color is an essential element

Color is an essential element in any graphic design. It creates ambiance, mood and invokes remembrance. Every color has a psychology behind it, a purpose or a representation so make sure to use colors that match with your brand’s logo and image. Avoid too many colors, use well-defined colors that are not too loud and uncomfortable to the eyes. Choosing the right color scheme will bring positive reactions from the audience. The thumb rule for Facebook post design and Instagram post design is that: you should not use more than two lines of a text. Too many words on an image will look untidy and cluttered resulting in overwhelming the audience. However, text plays a key role in cultivating your message through your social media graphic design. Text in the design should be easily readable and the font size and color should be compatible with the mobile users too. The font size or style must match the personality of your brand. Always use a light-colored background while adding text in the dark-colored font and vice versa.

3.) Brand Identity

Brand Identity is indispensable for any business. Consistently using the same elements like logo, colors, and fonts in social media graphic designs are all-important. Graphic designs are created to fulfill a purpose and the purpose is to tell a story and bring the audience to the website. Consistency is required to promote a positive and reliable image of your brand. While you are planning to make a social media graphic post for your platform, make sure to maintain your legacy you built from the first post of your brand and never lose it because this will create your identity amongst the viewers/users. It is less difficult to create an identity, but to maintain it requires art, consistency and hard work.

4: Choose your platform carefully

Each platform has its own advantages and disadvantages and the audience is different on different platforms. Here, you are expected to play flawlessly. For example, Facebook is a fabulous platform for promotions and blogs; Instagram is perfect for lifestyle images; Twitter is suitable for engaging audiences; Pinterest is ideal for people searching for new products and ideas, and LinkedIn is ideal for business and networking. Now the point to ponder upon is that one should know what type of design/content is suitable for a social media post depending upon the type of audience it derives and what kind of environment it promotes and negates.

5: Equally paramount

It is equally paramount to be creative in your social media content so that your brand and the target audience are tied together. Nowadays, when the competition is at its peak and new ideas are floating, it’s important to be different and innovative.

6: Another way to improve

Your branding is to use lesser graphics/content but make sure that it is highly appealing and unforgettable. If your posts are enchanting, they are more likely to be shared, which will eventually enhance engagement. Use of quotes, questions, stats, gifs, data gifs, visual data, and visual comparisons will make your followers stop and engage.

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