Why all companies are in the race of recruiting the best graphic designer? In a market crowded with a great number of competitors dealing in the same product or service, the only way to forge ahead of the rest is by strong branding. In the speed to ace the race of progress, all you need to do is shop for dedicated graphic design services. Therefore, shopping for a professional and talented designer is no different from shopping for any other good or service online.
If you are a startup company and looking to get an edge in both online and offline business, then you need to look for the services of a professional graphic designing company in Dubai. Several graphic design companies are operating in Dubai rendering multiple graphic design services from creating visual brand identity, website designing, Logo designing to packaging and banner designing. With little research, you can find the best graphic design services in UAE. Designing companies in Dubai are well aware of the fact that when business setup is in its initial stage there is a need to implement strategies that are result-oriented and certain to bring success.
It could be a challenging task to discover and hire graphic designer who turns out to be a good match for your needs. But here we have a guide that assists you in finding and hiring the right graphic design services.
Figure out the Right Time to Hire Graphic Designer
Business success doesn’t come overnight. Every successful business has to cover various stages that lead up to successful growth. The moment you observe a tide of growth in your business, you forget about a DIY approach to various things. This is the time when you realize that your company is in need of skills. When it comes to creating an insightful and strong visual brand identity, you will need some serious attention, and recruiting dedicated graphic design services is the best solution.
In order to assess your design needs, go through the following checklist:
- Evaluate your daily or monthly posts on social media?
- Do you need regular basis designing tasks to be done?
- Are you not satisfied with the standard of functional graphics representing your brand?
- How many engagements do your content/posts get?
- Do you have any kind of inconsistencies in your brand?
If the answer to these questions is mostly “yes”, then it’s time for you to hire graphic designer.
Be Familiar with Different Types of Designers
For hiring a particular designer you should have an insight into what things to keep in mind before using the services of any graphic designer. People frequently make the mistake of hiring a generic graphic designer for their unique project, assuming that he or she can handle any work. That’s like asking a painter who paints your house to also build you a new wall in the room. Therefore, it is crucial to understand that several graphic designers have different skills and specialties.
Graphic designing has a wide array of designing specialties that different designers specialize in such as app design, logo design, web design, brand design, T-shirt design, packaging design, newsletter, and blogpost design. Identifying the type of designer assists you in finding the right and suitable type of designer for your project.
It’s crucial to figure out what skill sets you want to add to your team when finding a designer. Ensure to assess and identify your needs first prior to inviting in someone for an interview.
Below are some common types of designers, specializing in a particular area of graphic design.
- Logo Designers
- Packaging Designers
- 3D Graphic Designers
- Web Designers
- Brand Identity Designers
- Illustrations and Infographic designers
- UX designers
Freelance vs In-house Graphic Designers
Graphic designing is incredibly extensive and flexible industry that allows you to choose the type of service you need from wide array of graphic designing solutions. Know your goals and needs before getting the services.
The decision whether you want to hire freelance graphic designer or an in-house graphic designer highly depends on your specific needs. So you need to distinguish between the two to decide the type of designer that best suits your requirements.
Pros: Why you Should Hire Freelance Designers
- Best for the companies who need immediate completion of the one-time project.
- If you hire freelance graphic designer, it provides you with low cost benefit.
- You have the option of hiring graphic designers whenever you have design needs.
- Designers who work as freelancers are paid on a project-by-project basis.
Cons: Why you Shouldn’t Hire Freelance Graphic Designers
- Unfamiliar with your brand vision.
- Not always available to join meetings.`
- A lot of effort and time is required to discover the best freelancers.
- If you hire a novice freelancer it will take a lot of time to train him/her.
Pros: Why you Should Hire In-house Graphic Designers
- Familiar with the brand that makes work much more easier
- Always available to do various tasks and join meetings.
- Works for your brand only and provides progressive ideas to make your brand stand out.
Cons: Why you Should Hire In-house Graphic Designers
- Paid on a monthly basis even if you don’t have any design projects.
- None of the in-house designers offer as much flexibility as you need to balance your workload.
- It is hard to find a designer with a pool of different talents.
Make Sure which Designer you Want to Hire?
When you own a company there is a number of projects that you are dealing with and want to build a design team to be able to take on several designing projects. If you already have a designer providing you monthly graphic design services to complete your project then you might consider to hire freelance graphic designer.
Keep the idea of one-size-fits-all aside, as when it comes to employing a graphic designer; most designers have specialized in some specific area. In this way, if you hire someone good at making logos, doesn’t necessarily mean that he/she will be great at designing a website too. You need to keep such things in mind before bringing the talents on board.
Hiring monthly graphic design services isn’t a bad idea if you wish to build a team of in-house designers. But for the business startups it is ideal to get the services of freelance graphic designers that will spare them a good amount.
Hiring Local Agency Graphic Designers
When companies begin to scale their efforts regarding designing, a popular option is to outsource designers from a certified agency. There are many reasons why a company needs to outsource local agency graphic design services. But here we have some pros and cons of hiring local agencies that will help you in making the decision before hiring local agency graphic design services.
Pros: Why you Should Hire Local Agency
- You can get to know about the agency’s work quality by seeking referrals, testimonials, and looking at the previous work.
- You will get a team of experts who takes the time to understand your brand to reach the top of all.
- Well-established agencies come with years of experience and a team of experts with multiple talents.
Cons: Why you Shouldn’t Hire Local Agency
- Agency turnaround time can be slow between all the meetings, back and forth research.
- Hiring an agency can be pricey because years of experience and a wide range of talents don’t come cheap.
- It’s great to have a talented team but lots of time and money is needed to be spent on strategy meetings.
Unlimited Graphic Design Services
For a variety of businesses with design needs like agencies, bloggers, marketers, and even large firms, unlimited graphic design service is an affordable solution. Most unlimited graphic design providers have a team of experts who are skilled in custom graphics, illustration, and photo editing. They recruit designers who are trained in webpage, UX design, visual arts, etc.
Pros: Why you Should Hire Unlimited Graphic Design Services
- Using unlimited design services helps you cut the hassle of searching for and onboarding an employee.
- These are monthly graphic design services and with this monthly subscription, you can cut overhead costs of pay-per design service.
- Unlimited graphic design services offer you and your team a higher level of flexibility. It allows you to deal with on other business tasks.
Cons: Why you Shouldn’t Hire Unlimited Graphic Design Services
- Top ranking unlimited graphic design providers often limit phone communications.
- Top unlimited graphic design service providers let you switch designers in case you are not satisfied with the designer’s style
Tips to Hire Right Graphic Designers
1. Know your Goals
You need to understand what exactly you want before deciding to hire graphic designer services. You should make it clear in your mind what you expect from the designer and what kind of work do you want from him/her. Be aware of what is the job of the designer. E.g if you want a logo design, do not expect them to do anything else such as webpage design, etc. Therefore, if you hire a designer who has expertise in a particular field you cannot expect him/her to do any other works that are unrelated to their area of expertise. Keep your mind clear about the audience you want to target. Know the social and economic backgrounds of your audience as it helps you to understand the customers and market before hiring the right designer.
2. Know When is the Right Time to Hire a Designer
If you never had a visual brand and now you want to create one that is visually appealing and conveys your message to the customers, then it’s the right time for you to hire graphic designer. You don’t have skills and time but want to upgrade your graphic visuals. Your business has just evolved and you need a dedicated graphic design services to recreate your brand. Evaluate your needs to figure out if you need the services of a professional graphic designer.
3. Writing a Creative Brief Helps
When considering hiring the best graphic designer, you must write a creative brief. It communicates about your project so that you get a response from suitable designers. Ensure that your brief mentions your requirements as to whether you need to hire freelance graphic designer, in-house graphic design services, or monthly graphic design services.
You need to find a platform where hundreds of designers look for work such as Linkedin and Creative hotlist.
4. Where to find Graphic designers?
A wide range of graphic design services can be found on many useful crowdsourcing sites. On such sites, you can browse through many designer portfolios. You can also compare these portfolios on the basis of skill sets and styles. These sites allow you to work with the designer of your choice.
There are so many portfolio sites such as Dribble, Behance, Coroflot, Portfoliobox, etc. that give you free as well as paid access to a variety of portfolios. You can easily find designers who are not available on freelancing sites. But there is one downside that this platform is not like freelance sites you have to reach to the designer on your own, not through the website.
You can get access to a variety of designers by browsing through their profiles on sites such as Freelance.com, Upwork, and Fiverr. But owing to the pool of talents available it’s a tedious job to make a comparison among all.
5. Spot the difference between Design Portfolios
After going through various graphic designer portfolios you have to draw out a comparison of different portfolios. An expert designer will upload their finest work so the potential clients can evaluate the skills and work quality of designs. Compare different design styles when browsing through portfolios to know which one is right for your brand identity. You will get to know about the designer’s aesthetic sense and their strong areas.
6. Diverse Experience Matters
To get the worth of investment for the long haul, make sure that the designer you hire is experienced in the field. Well-qualified and experienced designers create effective and dynamic designs that make sense and conveys the desired business message. So looking for experience when evaluating portfolios helps to get an idea of how professional and experienced the designer is.
7. Negotiate Pricing
Price negotiation is crucial if your marketing and designing budget is tight. Your startup business cannot afford to pay expensive fees to hire freelance graphic designer. Find out the market rates before negotiating on the price with the designer. Of course, you would not like to pay an extremely low amount that is against the self-respect of the profession. Keep in mind that the pricing also depends on the skill level, experience, and quality of work.
8. Communicate with your Designer
Once you have hired the designer, get in touch with him/her to convey your interests. Discuss your project and its outlines and your tone must be welcoming and friendly. For instance, if you can emphasize the fact that you need a professional logo or website design according to your need.
Do not make assumptions regarding the availability of the designer make sure that he/she is available for the project.
9. Make a Deal
Ensure that you make a contract beforehand. The agreement with the designer makes the working relationship strong and everything goes smoothly. In case of any clash or conflict, both parties can go back to the agreement to resolve the issue. For instance, if the agreement says that it is for designing a logo and banners, but the designer is charging extra for the banner, you can refer back to the contract. Every aspect of the terms and conditions, including pricing, should be included in the agreement. The project timeline, the number of edits/revisions, any confidentiality agreements, and pricing terms must all be included.
You have a deadline looming; what is the typical turnaround time for completing your project? Will the designer collaborate with you to deliver your project on time? If they do, it implies they are willing to work with you and care about you.
Above mentioned tips will help you in hiring dedicated graphic design services. There might be other tips but these are the basic ones to follow. Ensure you hire a designer who is talented enough to deliver unique work and add value to your business.
If you need to hire professional and experienced graphic designer services then click on https://twinbrothersdesign.com/, a leading website that provides unlimited graphic design services such as website design, app design, brochures, business cards, flyer design, google ads, logo design, packaging design, presentation design, social media design, etc.
Pay attention to aspects such as knowing your design requirements and being certain that you need a designer when hiring the best graphic designers. Create a design brief and post it on various platforms, differentiate between multiple design portfolios, negotiate deals, and do other things.